Yandex analytics

Yandex Analytics, a service for adapting ads on Yandex platforms, needed a new promo landing page to effectively showcase its services. The challenge was to present the benefits of business analytics in a clear and visually appealing way. The key task was to create a design that would combine Yandex's brand identity with ease of use, making the information accessible to the target audience.

The goal was to develop a design solution for the promo landing page that:

• Reflected Yandex’s core values and brand colors.
• Captured the attention of businesses interested in using analytics to improve their ad campaigns.
• Ensured usability and intuitiveness through UX research, identifying key user needs.

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After designing the new landing page:

• The design aligned with Yandex’s branding standards, strengthening brand recognition.
• UX research helped improve navigation and content presentation, reducing content overload and enhancing user experience.
• The landing page became more attractive to the target audience, leading to a 15% increase in engagement with the promo page within the first three months after launch.

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